Lost in Translation:
Aligning Strategy & Design
To Win and Keep More Clients
In the first installment in the ConnCreatives Breakfast Breakthrough series, presenter Amy Perry will talk about the link that strategy plays in aligning client business goals with great creative allowing designers to do their best work while assuring successful outcomes, building lasting relationships, and making lots more money.
She’ll demonstrate how asking the right questions of a prospective client transformed a request for a new logo into a rebranding assignment at six times the fee and how a skeptical (and cynical) CEO came to embrace the creative process. She’ll share some real life scenarios for the group to work through, and provide tips on how you can position yourself as a strategic partner in the eyes of your prospects and clients.
7:30 - 8:00 Breakfast & Networking
8:00 - 9:00 Presentation
9:00 - 9:30 Networking & Discussion
For 15 years, Amy Perry was a principal at Smizer Perry message + design, an award-winning marketing communications and graphic design firm whose clients included Forrester Research, Pfizer, and WinZip Computing. She has been the recipient of many industry awards, and Graphic Design USA included her in their annual “People to Watch for 2008”. She works exclusively with designers and creative services firms.
The Master of Professional Studies in Design Management degree at the Shintaro Akatsu School of Design is a two-year intensive program for design professionals of all disciplines. Classes are held at the scenic SASD campus in Bridgeport, Connecticut.
The business courses are specifically tailored to real-world issues facing designers, and each course is taught by leading design management professionals. The team-based assignments, which culminate with a thesis project, focus on practical and actionable problem solving, preparing students to immediately utilize the information and skills they obtain.
Design Managers who graduate from SASD leave with the core skills and tools to solve the most pressing issues of our time — from matters of sustainability to social responsibility to overall profitability.